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Hunt’s Food Group launch new Black Rock Bakery brand

Hunt’s Food Group have launched a range of Premium Cornish Pasties under their new ‘Black Rock Bakery’ brand.

Hunt’s, a Caterforce buying group founding member operate from five sites across the South and South-West of England and turnover £110 million. The Black Rock brand is the latest addition to their own-label portfolio consisting of Childhay Manor (ice cream), Gourmade (retail ready meals), Thorner’s (butchery, pies and quiches) and Queenswood (pre-packed natural and organic commodities.)

The new Black Rock pasty range consists of ten unbaked products all manufactured in Cornwall and have been launched to capitalise on the demand Hunt’s have seen from the bake-off and food to go sectors.

Commenting on the new brand Jason McGhee, Hunt’s Food Group Purchasing Director said “Throughout the last two years of Covid lockdowns and restrictions our savoury food to go category has gone from strength to strength with total sales now exceeding pre-pandemic levels. Cutting ranges and postponing NPD has been commonplace across many manufacturers but our customers have been demanding greater variety and increased numbers of premium, regionally produced products so we are delighted to be able to launch this range in response to those requests. We have exciting plans to develop the range further and fully believe Black Rock Bakery will help us capitalise on the increased demand we are seeing.”

Jadie Carter, Hunt’s Food Group Marketing Manager added “Staying in close contact with our foodservice customers over the last two years has been key to the speed we have been able to adapt to their changing needs and range requirements. Black Rock Bakery is our new solution to the multiple requests we have received and we are all delighted to see this new pasty range already achieving a great following.”

The Black Rock range will be supported with a full POS package to enable customers to create awareness and maximise sales within their businesses. There is also a dedicated website – www.blackrockbakery.co.uk

Hunt’s already have plans to increase the pasty range with vegan options currently under development and over the coming months will expand the Black Rock offering to include gourmet sausage rolls, artisan breads and sweet bakery products.